British Strawberry Season Is Upon Us

British Strawberry Season Is Upon Us

As the days grow longer and the air warmer, there’s a palpable buzz across the UK, heralding the arrival of the British strawberry season which traditionally begins in May.

This year, however, the season has seen a slight delay. The prolonged winter, characterised by wet conditions and lack of sunlight, has delayed the start of the season by approximately two weeks.

There is however a silver lining; the strawberries are anticipated to be larger and more succulent, with the extended ripening period allowing for a fuller development of flavours.

The first significant harvests are expected at the end of May, with June through to August marking the peak months. During this period, strawberries reach their peak in terms of flavour, juiciness, and abundance. This also coincides with Wimbledon, one of the nation’s most iconic sporting events.

A Match Made in Heaven

Strawberries and cream have become synonymous with the prestigious tennis tournament.
So much so, it is estimated that over 2 million strawberries are consumed during the fortnight of Wimbledon. The tradition dates back to the first Wimbledon tournament in 1877, and since then, enjoying a bowl of fresh strawberries and cream while watching the tennis has become a quintessential British summer experience.

In the kitchen, strawberries inspire a myriad of dishes, from the classic Eton Mess and strawberry shortcake to more adventurous culinary creations. They pair beautifully with cream, chocolate and even balsamic vinegar, proving their versatility.

Our Commitment to Quality

JR Holland Food Services emphases the importance of making the most of local produce when it’s in season. By indulging in British strawberries during their natural season, we not only enjoy the freshest flavours but also contribute to a more sustainable food system.

The British strawberry season is a time of abundance, flavour, and community. It’s a reminder of the simple pleasures in life and the joys of seasonal eating. So, let’s embrace this season with open arms and a basket ready for the picking, even if we must wait just a little longer this year.
We cannot wait to celebrate with a bowl of the nation’s favourite berries, savouring a tradition that has delighted for over a century.

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